After you’ve accomplished the task of building a website for your business, what comes next? How you get found on search engines such as Google? Enter Search engine optimization or SEO. SEO is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.
When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make the best cupcakes, you want the search engine (which, in 90% of all cases, is Google and 10% Bing) to show it as a top result to anyone who searches for the phrase “best cupcakes.”
SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.
So how long does it take for your keyword to appear on search engines? Sabri Suby, the founder of digital agency King Kong tells TheGoodTV that SEO agencies promising fast and quick ranking results should be avoided as they have the potential to go against Google’s webmaster guidelines leavings your website at risk of penalization. Sabri adds SEO is a long-term investment and when done correctly with a reputable digital agency, you should start to see organic search engine results from three to twelve months.
To learn more about how you can get started with SEO for your business, check out King Kong to find out more.