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Vinomofo: Debunking some of the biggest wine myths

For wine, like many other products, a high price often indicates that you’re purchasing a high-quality product. Purchasing a high-priced wine shows others that you can afford “the very best” or that you have “good taste.”

However, for sheer enjoyment, an expensive wine is seldom the best choice. For one thing, the highest quality isn’t itself the best criterion for choosing a wine. Not all situations call for a very high-quality wine, and besides, your personal taste might not align with what some wine critics think of as high quality or an enjoyable drop.

Vinomofo co-founder, Justin Dry says that once you start to pay upwards of 15 dollars for a bottle of wine, it’s not necessarily about the quality of the wine rather than the sale and demand, and on average, 15 dollars and above should get you a cracking bottle of vino.

So what about temperature when it comes to serving a good glass of red wine? Justin tells us when it comes to serving red wine at “room temperature” this may not be the best advice as on average, our homes are set to about 21 or 22 degrees Celsius which is too warm for some wines leaving them with an overpowering flavour.

Justin adds that 16-18 degrees Celsius is perfect temperature to achieve the best taste and if the bottle is too warm, store it in the fridge for about 20 minutes to chill slightly before enjoying the perfect drop of red.


King Kong: Getting Started With SEO

After you’ve accomplished the task of building a website for your business, what comes next?  How you get found on search engines such as Google?  Enter Search engine optimization or SEO.  SEO is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.

When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make the best cupcakes, you want the search engine (which, in 90% of all cases, is Google and 10% Bing) to show it as a top result to anyone who searches for the phrase “best cupcakes.”


SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.

So how long does it take for your keyword to appear on search engines?  Sabri Suby, the founder of digital agency King Kong tells TheGoodTV that SEO agencies promising fast and quick ranking results should be avoided as they have the potential to go against Google’s webmaster guidelines leavings your website at risk of penalization.  Sabri adds SEO is a long-term investment and when done correctly with a reputable digital agency, you should start to see organic search engine results from three to twelve months.

To learn more about how you can get started with SEO for your business, check out King Kong to find out more.


The Wholesome Doctor: Myths and facts about the flu shot

Does the flu shot actually protect you during flu season? Maritza Barone discusses with General Practitioner, Dr. Preeya Alexander.

Lush: The Importance Of Building An Ethical Business

It wasn’t that long ago that consumers would go into a clothing store, pick up a tee-shirt, glance at the price tag, perhaps check the label to see where it is made, washing instructions and then make the decision to purchase it.  Nowadays, with the greater awareness we have about the environmental and social impact of just about every product as well as being bombarded with an unending supply of fast fashion and products at an affordable price tag at our fingertips—our shopping basket is becoming somewhat of an ‘ethical conundrum.’

Worker rights and safety, health concerns, child exploitation, animal cruelty, small living wages, environmental and social impacts.  These are some of the factors to consider for retailing entities, especially clothing retailers, concerned about the ethical foundations of their business in a new age when many shoppers seem to want to wear their hearts on their sleeves.

Lush Handmade Cosmetics is one organization built on a strong ethical business model.  From humble beginnings to becoming a global leader in ethical retailing, Lush commits to regenerative business practices in giving back to communities around the world.

When it comes to starting a business and considering ethical products or ingredients, Lush’s director, Peta Granger tells TheGoodTV, you’ve to be clear about what you stand for, what you believe and your values. Once you have a clear path, recruit people into your business with similar values as customers can really tell when people believe in what they stand for, and this helps build a powerful and positive brand.

Peta says when it comes to sourcing ingredients and products for your business, whether its the people, land or communities we’re interacting -that we ensure we’re enriching them. She adds it’s essential not to make a negative impact environmentally or socially trying to make as much profit as you can for your business at the expense of others.


So how do these issues of ethical retailing actually affect where we shop, and what we buy? UK research company Morgan Stanley Research recently surveyed 1,000 customers in the UK for their views on popular fashion retailers and found that, while ethical concerns don’t dominate the number one spot for shopping habits, they have still gained growing prominence since 2010. The research found is a trend seen particularly with the critical younger consumer demographic which is a consideration for retailers and targeting their future consumers.


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