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Check out the latest episodes from TheGoodTV.  

FEATURED EPISODES

Lush: The Importance Of Building An Ethical Business

It wasn’t that long ago that consumers would go into a clothing store, pick up a tee-shirt, glance at the price tag, perhaps check the label to see where it is made, washing instructions and then make the decision to purchase it.  Nowadays, with the greater awareness we have about the environmental and social impact of just about every product as well as being bombarded with an unending supply of fast fashion and products at an affordable price tag at our fingertips—our shopping basket is becoming somewhat of an ‘ethical conundrum.’

Worker rights and safety, health concerns, child exploitation, animal cruelty, small living wages, environmental and social impacts.  These are some of the factors to consider for retailing entities, especially clothing retailers, concerned about the ethical foundations of their business in a new age when many shoppers seem to want to wear their hearts on their sleeves.

Lush Handmade Cosmetics is one organization built on a strong ethical business model.  From humble beginnings to becoming a global leader in ethical retailing, Lush commits to regenerative business practices in giving back to communities around the world.

When it comes to starting a business and considering ethical products or ingredients, Lush’s director, Peta Granger tells TheGoodTV, you’ve to be clear about what you stand for, what you believe and your values. Once you have a clear path, recruit people into your business with similar values as customers can really tell when people believe in what they stand for, and this helps build a powerful and positive brand.

Peta says when it comes to sourcing ingredients and products for your business, whether its the people, land or communities we’re interacting -that we ensure we’re enriching them. She adds it’s essential not to make a negative impact environmentally or socially trying to make as much profit as you can for your business at the expense of others.

 

So how do these issues of ethical retailing actually affect where we shop, and what we buy? UK research company Morgan Stanley Research recently surveyed 1,000 customers in the UK for their views on popular fashion retailers and found that, while ethical concerns don’t dominate the number one spot for shopping habits, they have still gained growing prominence since 2010. The research found is a trend seen particularly with the critical younger consumer demographic which is a consideration for retailers and targeting their future consumers.

SHOP FEATURED PRODUCTS FROM LUSH HANDMADE

King Kong: Getting Started With SEO

After you’ve accomplished the task of building a website for your business, what comes next?  How you get found on search engines such as Google?  Enter Search engine optimization or SEO.  SEO is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.

When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make the best cupcakes, you want the search engine (which, in 90% of all cases, is Google and 10% Bing) to show it as a top result to anyone who searches for the phrase “best cupcakes.”

 

SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.

So how long does it take for your keyword to appear on search engines?  Sabri Suby, the founder of digital agency King Kong tells TheGoodTV that SEO agencies promising fast and quick ranking results should be avoided as they have the potential to go against Google’s webmaster guidelines leavings your website at risk of penalization.  Sabri adds SEO is a long-term investment and when done correctly with a reputable digital agency, you should start to see organic search engine results from three to twelve months.

To learn more about how you can get started with SEO for your business, check out King Kong to find out more.

 

Dr. Joseph Sgroi: The facts on getting pregnant after 35

Sarah Duffy discusses fertility myths and pregnancy over 35 with obstetrician and infertility specialist, Dr. Joseph Sgroi

Shane Warren: Why do we make bad decisions?

Why do we make bad decisions? Is there a way to change our behaviour? Maritza Barone discusses with psychotherapist, Shane Warren.

Soaring Health: The facts on treating back pain

Dr. Joseph Sgroi discusses some common back pain myths with Chiropractor, Dr. Marco Makari.

The Wholesome Doctor: The facts about anemia

Dr. Joseph Sgroi discusses myths and facts about treating anemia with General Practitioner, Dr. Preeya Alexander

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